Bond Architects at STL Design Week

Bond Architects will be presenting The Beauty Quotient: Measuring The Impact of Beauty With Neuroaesthetics at this year’s STL Design Week. Join us on Monday, October 7, from 1pm-2:30pm at the Curiosity Building (3033 Locust Street, St. Louis MO) for this engaging discussion about art, science, and the built environment. This talk is free and open to the public. Please register online at STL Design Week.

Event description:

In the architecture and design industry, explaining the value of something as subjective and intangible as aesthetic appeal can be a challenge. When working within the needs of budgets, schedules, and code requirements, justifying the cost of design features that aren't strictly "practical" is difficult. The new field of research known as Neuroaesthetics may offer solutions to justifying "the beauty quotient." Neuroaesthetics examines how artistic and aesthetic experiences measurably impact our brains and bodies. This field applies scientific data and rigor to questions of: "what is beauty?" "why is beauty important?" and "what is the impact of beauty?" In this presentation, we will look at the current state of Neuroaesthetics research, and how these findings can be used to design built environments which promote well-being.